This video, featured at LUGPA’s 2024 Annual Meeting, tells the story of the Urology Center of Iowa and how its founders built a thriving, patient‑centered practice after facing unexpected professional setbacks. Their ability to open a flagship clinic within a year, expand locations, establish an ASC, pursue a cancer treatment center, and build a strong culture of independence was made possible through their partnership with USSM. Together, they leveraged physician leadership, operational support, and shared infrastructure to accelerate growth and create a model that puts patient care and physician autonomy first.

Urology Center of Iowa’s experience reflects exactly why USSM exists. When independent physicians have the right partner behind them, they can preserve control of their practice, expand services, and deliver the kind of innovative, high‑quality care that strengthens communities. Their story demonstrates what physician‑owned, physician‑led organizations can achieve and USSM is proud to help make that possible.